Inspiration: A desire to remain true to ones heritage, ones culture, their identity and freedom for others to explore and identify with them. In this fragrance we celebrate a very important oriental note in the Middle East; OUD. Oud Desire comes from a very fond memory in Dubai; inspired by the Emiratis and Arabs I saw,whenever they walked by me. I could not help but notice their fragrance which was mostly built aroundOUD. It was intense, it had great projection, the scent had an attitude to it and left a statement. It waslike they were saying, Hey we are here, this is who we are, this is our culture, hate it or love it we dontcare. I want to share this special gem to the world, an olfactive note that I have come to love and admire in away that people including foreigners will fall in love with the beauty of the Arab culture AsukwoMonday.